Inspired by the awesomeness of sites like the late Grantland.com, and the genius of pop-culture writing from people like Brian Phillips, Bill Simmons, Andy Greenwald, Wesley Morris and Chuck Klosterman, among countless others, I decided to challenge some friends to create a pop culture website. Together we founded Cardinal.
I took care of the technical set up, using a self-hosted wordpress solution again, and shared editing duties with the other two co-founders.
It was a great experience. I felt the website achieved something special – writing about pop culture in Portuguese with an ambition that we couldn’t find anywhere else. We were able to create a unique (albeit diverse) voice and cover things from american sports to video games. The site had a personality.
Unfortunately I had to realize that I didn’t have the time to edit and maintain two different blogs. I still provide the occasional technical support, and the site carries on*, thankfully.
*well, it did until mid-2016, the remaining members decided to shut it down and I moved it to a wordpress.com address to save all the content for posterity.