[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” class=”cs-ta-center” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_image type=”circle” src=”http://andrelapa.com/wp-content/uploads/2016/07/andrelapa_aboutme_v2.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]Hi, as you’ve guessed by the overall look of things around here, my name is André Lapa.
If this was an elevator pitch, I would describe myself as a curious, bright and interested info junkie who is lucky enough to have married the Greatest Woman on Earth and is also the father of the Two Most Wonderful Human Beings on Earth. Elevator pitches are not my best.
I was born in 1979. I feel like I’m too old to be a Millennial but I also don’t identify with the pre-digital angst-ridden Generation X. I can easily imagine a world without cellphones (I grew up in one) but if I’m stuck on a waiting room with no cellphone battery I feel like the world is going to end. I got my first computer (a ZX Spectrum) when I was eight, and my first modem (28k) when I was 14, so I’ll trade being a digital native for something like a digital explorer.
I have been working in fields related to Marketing and Communications for the past 10 years. The past couple of years I have also been doing Project Management, dealing with digital, communication or open government initiatives.
My field of expertise is Communication. I like to think about Communication, at its best, as key to inspiration and action. As in effective communication inspires people to do great stuff. It can motivate them to change their habits, to become better human beings or, let’s be pragmatic, to buy something.
Lately I’ve also become interested in exploring further the relations between content and design, the way we devise and improve user experiences. It may entail presenting information, activating a behavior, crafting a narrative or facilitating a specific process, but it’s also mostly about good communication and empathy.
I am curious, easy-going and love arguing about interesting stuff. It’s cool when you change your mind on something, it means you are evolving. I also run and edit a parenting blog called à Paisana. If you understand Portuguese and have a sense of humor you should take a look, and like the Facebook page.
If you want to get in touch, use the Contact page to figure out the appropriate channel. Or do explore the website. We have pictures, texts, a blog, some info about personal projects, and an abridged version of my cv.
See you around![/cs_text][/cs_column][/cs_row][/cs_section][/cs_content]